October 18th, 2010

From the Bedroom to the Gallery

From the Bedroom to the Gallery concept video

The central premise of the site and the core focus of the project. I could try and explain it to you, but why not let Ryan Murray and his double do the honours. Over to you Ryan…

September 15th, 2010

Creative starters

Creative starters are just that: the words that stimulate and inform the tone / personality of a project and the personality of the brand. The young people were asked to think of the creative starters in a way they might describe the personality traits of a friend that they like.

If they like them, they’ll hopefully want to engage with, which after all is the aim of the project.

September 8th, 2010

The creative concepts

September 8th, 2010

A visit to the Museum of Brands, Packaging and Advertising.

All that strategic thinking had seen everyone’s’ heads swell by at least 30%*. We needed some air and to put things into context, and where better than the Museum of Brands, Packaging and Advertising.

The group walked the time tunnel that showcased more than 100 years of branding and advertising in an amazing sensory overload.

They were then asked to pick out and analyse samples of work from each decade for a quick show-n-tell with the rest of the group where they discussed their findings. And what interesting findings they were.

*Head swelling may vary. Pics courtesy of RyanRun. Nice one Ryan!

September 8th, 2010

The Vision

Before we started to talk about the functionality of the site (how it works) we needed to understand its purpose.

We had to ask ourselves some challenging questions. What was the site for? What does it need to do? By asking / answering these sorts of questions the group were able to put together their vision for the project.

The group had strong ideas about what the end users needed and expected from such a website. That insight has in turn influenced the first iteration of project brief. Thanks to you it’s looking like a stonker. Of course you’ll all hopefully verify that at the next workshop session…

September 8th, 2010

Who are we talking to?

You can’t have a proper conversation with an audience if you don’t know who you’re talking to. This is where we looked at the common traits / concerns / aspirations of our target audience – young people – to find the things that bind them all.